FSC wanted physical branded items for in-person events.
The goal was to update our physcial presence to match our digital presence, while also enticing folks to come by our booth and engage with our materials.
Project considerations.
Appealing to the desires of staff, partners and strangers to the FSC brand.
FSC’s visual brand was lacking in the physical assets partly due to the limitations of COVID-19 and partly due to the staggered brand refresh implementation. Our goal was to create assets that felt fresh but still met our knowledge mobilization and comms goals.
Logos, logos everywhere.
Finding the balance of our logo on the materials was an interesting challenge. We advocated for breaks from the logos for items table cloth, and minimizing on items like the pins and tote bags, because we were worried about balancing logo soup and intriguing design intended to draw in event attendees.
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![1 blue and 1 purple Roll Up Banner stad close together]()
2023 - Roll Up Banners
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![A lanyard is laid on a table]()
2023 - Lanyard
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![2 pins are displayed]()
2023 - Pin
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2023 - Backdrop
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2023 - Short Lanyard
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![Purple spiral bound notebook]()
2023 - Notebook
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![Totebag standing with items in it]()
2023 - Totebag
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![A purple table cloth with pink and purple stripes is floating in space]()
2023 - Table cloth
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![A table card is floating]()
2023 - Table card
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![2 pins are displayed]()
2023 - Pin
