Split Rail Brewing Co. Label Design

I have been working with Split Rail Brewing Co. to redesign existing labels and design new labels for their variety of beers.

The goal for these labels was to fit them into the classic two tone colour split to ensure consistency across the different brews.

Split Rail Summr Sour Label, with an orange beach chair, a blue umbrella and floating citrus slices.

Labels Designs, 2024.

  • Split Rail Summr Sour Label, with an orange beach chair, a blue umbrella and floating citrus slices.
  • Split Rail Su-Wheat beer. A sumac flower and wheat clutter the label.
  • Call of the North Split Rail beer. The sky is a sunset and two trees and a deer are silhouetted by the setting sun.
  • Split Rai Luz Del Sol Label

Project considerations.

Lost design files

Many of the labels I worked on were reworking designs the client didn’t have editable files for.

In the last couple of years the SR wanted to shift towards towards more modern, outline-less, colourful graphic elements and away from the traditional illustration direction, and the missing design files provided an opportunity to make this change.

Legal requirements

The most important element of this redesign process was to ensure the ingredients list was the proper size and contrast in accordance to provincial standards.

Previous labels also had some fonts used that we were unable to track down usage permissions for, so we had to transition to creative-commons declared fonts.

Aligning Brand Elements

The desire from the SR team was for these labels to line up alongside each other seamlessly. This meant working design elements into the classic two tone colour split layout, for the labels we could manage, while having a little bit of brand fun elsewhere

Before + After.

Old Su-Wheat beer label design.

Original Design
Editable file lost

Old Call of the North beer label design.

Original Design
Editable file lost, fonts not included in creative commons license.

Original Design
Editable file lost

Su Wheat label design.

Updated Design

Call of the North label design.

Updated Design

Updated Design