The goal for the Young Music Professionals logo was to demonstrate the journey of becoming a young music professional by climbing the steps of your career.

This thread was prominent through the iterations of the logo, always coming back to the feeling of ascending.

YMP Logo file
YMP Logo
  • YMP logo

    The Final Logo

  • A screenshot from imessage that has a logo draft

    01. The pitch

  • Logo drafts of YMP

    02. Draft options based on the pitch, demonstrating the issue with sound bar widths clashing with letter widths.

  • YMP logo iterations

    03. Draft options providing different iterations to provide inspiration to work from.

  • YMP logo draft

    04. Implementing a new typeface and attempting to create equal spacing between letters and sound bars

  • YMP logo draft

    05. Implementing a new typeface and attempting to create equal spacing between letters and sound bars

  • YMP logo draft

    06. Another draft exploring how steps can work with the letters

  • YMP logo draft

    07. Exploring the idea of steps in a house-like structure, the house being M for music, the industry where young professionals can thrive.

  • YMP logo draft

    08. Focusing in on the bars with the letters on top

  • YMP logo draft

    09. Narrowing out the letters based on the original sketch

  • YMP logo draft

    10. Comparing the top three concepts

  • YMP logo drafts

    11. The logo development map